Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omnichannel reporting system Client Global hi-tech and cloud solutions company Industry Information Technology CASE STUDY www.course5i.com Better navigation experience onsite Improved ROI from campaigns Reduced funnel leakage leading to higher customer retention Business Impact Business Challenges Client had recently migrated from Adobe Marketing Cloud to Google Analytics and required help during the migration eort Client was running more than 50+ campaigns a week and wanted to understand the ecacy of their omni-channel campaign eorts At a strategic level the following objectives were given to Course5: Create and run comparative dashboards for key site sections and pages Pilot, iterat

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