Case Study Global Health Organisation The Business Need The desire was to improve sales, reduce training and modernise the customer experience to make it pleasurable and hassle free. Being in the Healthcare industry, there is also the requirement for constant change to meet regulatory reforms. The key was to find a way to break the constraints based on old technology that could not be removed from the business. Challenges presented by the old solution were the multiple desktop applications being used which resulted in complex and expensive training, repetitive data input, data consistency issues, long call durations and lengthy and inflexible process limited by old technology. Solutions The new desktop application, built with CallScripter coupled with eLoyalty’s icDesktop

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