SUCCESS STORY NEC Global 4 Communications Uses NEC Partner Portal for the First Time to Generate Qualified Leads and Sell the SV9100 Communication System with 70 Handsets Challenges Global 4 Communications Ltd currently has a growing marketing department with all marketing functions handled by a few individuals. Global 4 and NEC were working closely together to generate qualified leads for NEC handsets. Together they planned a series of email campaigns targeting the education sector to enhance brand awareness, but also to generate leads and ultimately convert to sales. Recipients who clicked on a call to action would be taken to a co-branded website where they could request more information. Solution This was Global 4’s introduction to the NEC partner portal—a key component of ZI

Join for free to read