Case Study
Giving Data a Seat at the Table
©2013 Reprinted from 1to1media.com. All rights protected and reserved. By Mila D’Antono Published 10/09/2013 on 1to1media.com Many customer-centric leaders inspire the customer centricity movements at their companies by elevating customer-focused departments like the contact center or marketing to positions of accountability with their boards or executives. Julie Bernard, of Macy’s, took a rather unconven- tional tactic: She gave data a seat a