Case Study

Giving Data a Seat at the Table

Giving Data a Seat at the Table

Pages 2 Pages

©2013 Reprinted from 1to1media.com. All rights protected and reserved. By Mila D’Antono Published 10/09/2013 on 1to1media.com Many customer-centric leaders inspire the customer centricity movements at their companies by elevating customer-focused departments like the contact center or marketing to positions of accountability with their boards or executives. Julie Bernard, of Macy’s, took a rather unconven- tional tactic: She gave data a seat a

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