Case Study

How Data Scientists Can Get a Seat at the Strategy Table

How Data Scientists Can Get a Seat at the Strategy Table

Pages 19 Pages

How Data Scientists Can Get a Seat at the Strategy Table02 03 | How Data Scientists Can Get a Seat at the Strategy Table Remember when Microsoft bought up Nokia, the Finnish phone company? The computing giant realized it had dragged its heels for way too long when it came to developing a decent mobile platform — and by 2013, Apple and Android had carved up the market between them. Nokia, on the other hand, had been in the game for ages. Perhaps Microsoft could piggyback over all those years of R&D and just buy the expertise? The trouble is, Microsoft had no idea what to do once they’d acquired Nokia. They saw it as a done deal and didn’t think through the strategy that followed. Without the right developer and carrier partnerships, their new Lumia phone was a flop. Two years la

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