GetYourGuide Converted full visibility on Facebook Mobile App Install Ads into revenue CASE STUDY: GETYOURGUIDEThe Challenge The Solution GetYourGuide needed to measure the efficacy of each component of their cross-platform advertising. Channels included Facebook mobile app install ads, AdWords, Trip Advisor, television advertising, promotional email down- load banner, the GetYourGuide homepage and a webpage footer promotion. Longterm, post-install user behavior from each creative and cohort was a given for lasting insights. GetYourGuide needed to measure the efficacy of each component of their cross-platform advertising. Channels included Facebook mobile app install ads, AdWords, Trip Advisor, television advertising, promotional email download banner, the GetYourGuide homepage

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