Case Study

Getting outfitted for greater value from customer data

Getting outfitted for greater value from customer data

Pages 2 Pages

Industry • Retail and e-commerce Information • HQ: UK • 51-200 employees Use case • Customer experience • Sales and Mark e ting e fficiencies Challenge • Customer data in poor shape Talend product used • T alend Da t a Manag emen t Results • 23% saved in direct mail expenses thanks to improved data quality • Consolidated product data in t o Mag en t o e-c ommer ce pla tf orm • No extra overhead Without Talend, the company would have needed an extra three full-time emplo y ees Brora Ltd is a high-end luxury fashion manufacturer and retailer of Scottish cashmere. The 22-year-old privately-owned company, which specializes in the production of lavish, elegant cashmere apparel, oper

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