Wholesale distributors often have a wealth of customer data at their fingertips, but don’t have the means or know-how to use that data to improve communications, build customer relationships and increase profits. That’s where Granite Analytics comes in. This Boston-area firm offers a cloud- based service that gives distributors a rich analytics dashboard and actionable insights into their customer data. For a distributor trying to sell tens of thousands of products to a variety of customers, it is hard for a salesperson to communicate on a customized basis. But research has shown that sales and loyalty are driven more by insights and information than the products themselves. Helping distributors harness and package their data Granite Analytics helps distributors harne

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