GEOCODING AND VARIABLE DATA TARGETS CUSTOMERS WITHIN YOUR COMMUNITY - B&B SUCCESS STORY Challenge A leading walk-in care medical center launched a direct mail campaign to generate awareness of facility locations, hours and special services targeting residents of the Greater Las Vegas area. The urgent care center compiled a description of each facility and its specific attributes, such as provisions for patients with disabilities. They also researched and developed a robust list of residents they wished to reach within their geographic area. However, the list was somewhat outdated, causing a two-fold challenge: first, the list needed to be current and accurate to ensure successful mail delivery; and second to communicate accessibility, the center wished to alert each resident to thei

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