B&B Success Stories: THE DISTRIBUTION PROBLEM: ONE STEP TOO MANY Challenge A mortgage company has over 400 loan officers in employment nationwide. When they first approached B&B, the company’s print requirements involved basic marketing materials for their loan officers. Now, the company personalizes their materials per individual officer. From their corporate headquarters in Richmond, Virginia, they would send these printed pieces to the home office, which in turn would send them on to individual branches and offices. At 100 pieces per sales agent, the personalization, printing, and mailing of these materials became very time consuming, often taking an entire month! The challenge was to create a system to reduce time-loss in the distribution chain while maintaining the ability to

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