Case Study
Generating Seasonal Sales In A Competitive Market
© 201 4 MaxPoint Interactive, Inc. www.maxpoint.com 800.916.9960 GENERATING SEASONAL SALES IN A COMPETITIVE MARKET Video Game Company Builds Buzz for Gaming Console During Holiday Season T he video game console market is dominated by only a few key players. These companies must have an edge if they want to grow sales and gain market share from competitors, and hyperlocal digital advertising can provide that edge. When one of the world’s majo