Case Study

A New Strategy To Lift Lagging Sales

A New Strategy To Lift Lagging Sales

© 201 4 MaxPoint Interactive, Inc. www.maxpoint.com 800.916.9960 A NEW STRATEGY TO LIFT LAGGING SALES MaxPoint Lifts Toilet Paper Sales 18% with Mobile-Only Promotion Married homeowners aged 45 and older Household income of more than $60,000 Regular buyers of toilet paper at drugstores Neighborhoods within 6–8 miles of select drugstore locations AUDIENCE PROFILE T o lift sales of premium toilet tissue, a consumer products brand came to Ma

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