Gemalto: using social ads to drive engagement - Brands2Life As Gemalto’s social media and content partner, we’re tasked with not only generating engaging, original content but also helping it reach its target audience. To help achieve this, we have built paid campaigns on social media venues targeting relevant decision makers in key markets. Our campaigns span a wide-range of topics, from e-government in Estonia to emerging financial services technology, with content consultancy and creative design to support them. Campaigns over the last 12 months have generated tens of millions of impressions and over 30,000 click-throughs to webpages offering downloads of reports and infographic content, supporting lead- generation and customer engagement activity.

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