Gemalto: Cyber Investigators Chronicles - Case Study -Brands2Life Gemalto: Cyber Investigator Chronicles CHALLENGE Predominantly known for its telecoms expertise, Gemalto finalised the $890 million acquisition of Safenet, a pure-play security business, in 2016. The deal instantly changed the company’s outlook. As such, it needed a debut creative campaign that would build credibility and insert it into relevant conversations with customers and prospects. APPROACH We needed to stand out from the crowd – and standard reports, research and infographics wouldn’t cut it for a challenger brand. Trusting in the power of storytelling, we devised an integrated campaign built around a graphic-novel telling the story of a fictional organisation’s response to a hack, brought to life with social, influ

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