EMC: Social ads + Engaging content = customer impact - Brands2Life EMC wanted to drive registrations for its IT transformation workshops using social media. The first wave of our campaign was a targeted LinkedIn InMail programme for senior IT employees. In seven days, more than 80 respondents clicked onto the workshop registration page, representing 5% of the targets, significantly better than typical response rates. The InMail campaign was supported by a series of LinkedIn Pulse blogs from key UK execs discussing themes including digital transformation and sector focuses including financial services and healthcare, to promote the workshops. These were then amplified with Twitter advertising, leading to almost 4,000 views on the posts.

Join for free to read