In a case study, SAP showcases how their industry cloud solutions for retail transformed Tchibo GmbH, a leading European coffee retailer with a unique omnichannel model. Tchibo faced challenges in delivering consistent customer experiences across 900 stores, 24,200 depots, and e-commerce, while managing real-time stock and promotions. By implementing SAP Customer Activity Repository and SAP Omnichannel Promotion Pricing, integrated with SAP S/4HANA, Tchibo established an omnichannel retail platform. This foundation enables real-time stock visibility, seamless click-and-collect services, and consistent promotional pricing across all touchpoints. The outcome is enhanced customer trust, loyalty, and improved forecasting, ensuring a smooth and unified shopping journey that fuels growth and pro

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