GE Appliances tasked AKHIA to get the word out on their voice-recognition advances
GE Appliances tasked AKHIA to get the word out on their voice-recognition advances
1 Pagesakhia.com CASE STUDY: MEDIA RELATIONS SPEAKING OUR LANGUAGE GE Appliances tasked AKHIA to get the word out on their voice-recognition advances as consumers become more acclimated to digital home assistances. To position GE Appliances as the leader in connected appliances, our efforts led to a Wall Street Journal article. As the only appliance brand mentioned in the article, GE Appliances saw some impressive results: THE QUICK TAKE WHAT DROVE OUR SUCCESS? Pitch Creation Media Outreach Media Interviews Published Article ABOVE-THE-FOLD RESULTS 43,634,142 Unique online visitors/month Print circulation of article: 1,180,460 3 GEA SMEs interviewed and quoted in the article Special SMEs Multiple GE Appliances SMEs formed a robust story that kept readers engaged. All-Out Collaborati
