On average, dealers spend anywhere from $300-$600 to make the phone ring. An unassigned phone up is lost potential revenue. It’s as simple as that. When a legitimate lead goes unassigned, no agent is held responsible to follow up with the potential buyer and unfortunately, the interest caller is likely to phone the dealership down the street. This is a preventable but costly reality. When Sales agents don’t consistently utilize phone codes or forget to log leads as phone ups all together, unclaimed calls pile up in CRM and potential revenue opportunities slip through the cracks. The dealership’s General Manager aimed to improve the culture within his Sales department to prevent marketing-driven leads from falling off the radar and capture the leads the store was already receivin

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