A leading European developer and publisher of casual games joined forces with Taptica for new UA initiatives. Their hit apps consistently reach #1 on app stores worldwide, with over 100 million downloads from satisfied gamers around the world. Gaming Developer Lifts Mobile Retention Across 23 Titles Objectives The developer partnered with Taptica to launch mobile app install campaigns for some of their top gaming titles, seeking strong audience acquisition and downstream retention at the 10 and 100 games played intervals. Taptica impressed us from the get-go. We started out this collaboration cautiously but after seeing what their team was able to accomplish, we jumped in with both feet and haven’t looked back. – UA and Monetization Manager info@taptica.com Results Taptica’s mobi

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