One of the world’s top social blogging apps partnered with Taptica for large-scale mobile user acquisition campaigns in 9 international markets. On the social platform, nearly 400 million users log in to make friends and share media on their own short-form blogs. Top Social App Taps into Mobile Objectives The social app joined forces with Taptica to hone in their end-of-year initiatives with laser focus, seeking to send high quality new user acquisition skyrocketing at a low CPI. By tracking downstream events like day 7 retention, completed registrations, and app opens, the developer was able to secure cost-efficient campaigns that converted highly engaged new users while scaling up in Q4. Taptica is amazing to work with. We challenged them with an insane goal of spending quickly

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