A leading European entertainment company partnered with Taptica to drive installs for one of their top casino apps. The app is a unique social poker game with a Wild West adventure twist, where users play high-stakes games to claim back Texas. Gaming Developer Wins Big with CPE Campaigns from Taptica Objectives The developer approached Taptica with the goal of driving high quality user acquisition for their hit poker app. Seeking new Android and iOS users from eight tier one geos globally, the teams collaborated on international mobile campaigns that would drive quality at scale. Working with Taptica to run on a CPE model was a game changer for our campaigns. We know we’re only paying for the best quality users, and our resulting ROI has been a testament to that fact.” – Product

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