The #1 online game publisher in Korea approached Taptica in search of new user acquisition and retention. Their leading title is a groundbreaking new game that brings top-notch visuals, a massive open world, and large-scale PvP battles to life for its millions of users around the world. Top Korean Gaming Developer Conquers New User Retention Objectives The gaming developer joined forces with Taptica to drive acquisition of highly engaged users throughout several major markets in Asia, Europe, and North America. To ensure a high lifetime value on these initiatives, the developer implemented event tracking for tutorial completions, purchases, and overall user retention. Taptica has been a solid partner from our initial game launch in Korea, and we have since broadened our reach in

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