Company Overview G-Star RAW, a Dutch clothing company with global flagship stores, is known for its raw, untreated denim that pushes the boundaries of design. Retail EMEA 2021 G-Star RAW drives innovation in denim–and scaling and automationG-Star RAW’s biggest challenges are scaling and automation. As a global business with local markets, they wanted to understand the nuances of their consumer by market, especially diving into changing consumer behavior to better segment their core audiences and deliver them personalized ad experiences. CHALLENGE Quantcast’s integration with numerous providers to onboard and action on first-party data allowed G-Star RAW to harness its power. This data was amplified through Quantcast’s bespoke dynamic modeling and real-time scoring, providing

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