Media Used: • Impact Postcard • Preprint Insert FURNITURE STORE RELOCATION INCREASE LOCATION AWARENESS & PROMOTE EVENTS Objective: After a recent relocation, this furniture retailer needed to increase awareness of the new location while also promoting their annual Customer Appreciation Event to new and existing customers. MSPARK APPROACH: • Perform lifestyle analysis utilizing client provided customer data • Identify key ZIP Codes around the new location based on look-alike customers and propensity to purchase furniture or bedding • Utilize client provided database to segment customers by geography to receive targeted offers RESULTS: • 60% increase in sales YOY • $86,000 in sales directly attributed to mailer FEEDBACK: Throughout the promotion, many customers remarked how

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