Media Used: Coated Value Sheet HARDWARE STRONG OFFERS IN THE MAILBOX = HIGHER ROI Objective: Increase traffic and ROI MSPARK APPROACH: • Target 15,674 households surrounding the store location • Utilize strong offers such as: • 20% off regular priced item • $5 off a $20 purchase • 15% off Weber Grills • Discounted STIHL equipment RESULTS: • Sold 16 pieces of STIHL equipment • $8.76 ROI for every ad dollar spent 77 72 5 20% OFF $5 OFF $20 15% OFF Weber Grills Coupon Redemption

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