Establishing a testing culture at the UK’s largest multichannel cycle retailer Optimizely Optimizely provides the foundation for Evans Cycles to make informed, data-driven decisions, transforming their online business, and increasing revenue. Started in 1921, Evans Cycles is the UK’s largest multichannel cycle retailer with over 60 stores throughout the UK and a website with 1.5 million monthly unique visitors, delivering to hundreds of countries worldwide. Building a leading digital business Since its inception, the Evans Cycles website has consistently been in a state of evolution, adding features and functionality to keep pace with customers’ online shopping needs. But in terms of user experience and analytics, Evans Cycles was falling flat. Web Analytics Manager, Daniel Lee, was hired

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