631 Howard St. Suite 100 San Francisco, CA 94105 hello@optimizely.com (800) 252-9480 Introduction: As a leading online media company and owner of several real estate websites, RentPath relies on website optimization to maximize revenue across its web and mobile properties – including ApartmentGuide.com. ApartmentGuide.com is an online marketplace that allows property management companies to post apartments, and renters and buyers to search for them. The website monetizes by generating leads – in this case, apartment-seekers – for property management companies and by selling Spotlight Property placements to companies that wish to showcase their listings at the top of the site’s search results. Challenge: As RentPath’s optimization and usability anal

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