Case Study

FUNKE Digital Increases RPM by over 50% with Outbrain’s Optimization Engine

FUNKE Digital Increases RPM by over 50% with Outbrain’s Optimization Engine

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OUTBRAIN.COM | INFOUK@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. The digital heart of the FUNKE Media Group, FUNKE Digital is a pioneer in the online publishing space. Since collaborating with Outbrain in 2017, FUNKE Digital has achieved a three-digit percentage revenue growth each year. In addition to effectively monetising its site, FUNKE also grew its organic click-through rates by 69%. FUNKE was the first media company in Germany to introduce Outbrain‘s in-feed and in-article placements. FUNKE was also one of the first publishers in Germany to implement Smartfeed, a customisable and personalised feed allowing for unlimited discovery on the open web. Thanks to its innovative technology implementations, FUNKE Digital ha

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