OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Sky is one of the world‘s leading media and entertainment providers. Beyond its many streaming services - from TV subscription channels to entertainment platforms - the media company also operates highly successful Internet portals. Among these is Sky Sport Austria, which leverages Outbrain’s recommendation platform to increase revenues and user engagement through personalized content. Overview Initially, Sky Sport Austria implemented Outbrain‘s Smartfeed, a personalized feed experience that serves ads and editorial recommendations based on user interests. Promising early results led to an extension of the collaboration across in- article placements. Outbrain

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