Case Study

FUNKE Digital Boosts RPM with Outbrain’s Smartlogic

FUNKE Digital Boosts RPM with Outbrain’s Smartlogic

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OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. As the digital engine of FUNKE MEDIENGRUPPE — one of Germany’s leading media companies — FUNKE Digital pursues the latest technologies and innovations to help drive the publishing industry forward. A strategic technology partner since 2017, Outbrain has supported the media group’s outstanding revenue growth and deepened user engagement. Today, Outbrain’s Smartfeed technology is integrated on more than 40 Funke Digital portals to tailor recommended experiences, powered by market-leading solutions that further monetization, audience control, and digital subscriptions. Overview Among these solutions is Outbrain’s Smartlogic, which dynamically adjusts the arrangem

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