Fun and Function How AI increased engagement and repeat purchase rate Retention Science 2601 Ocean Park Blvd Santa Monica, CA 90405 RetentionScience.com 310 421 2598 Company Background Fun and Function was started by Aviva and Haskel Weiss because they couldn’t find kid-friendly sensory tools for their family’s needs. Aviva’s expertise as an occupational therapist goes into each part of this company and their unique products. Their mission is to empower kids and adults with special needs to reach their full potential. Challenge Fun and Function wanted to increase repeat purchases outside of seasonal peaks. It was difficult to personalize the exact relevant email messaging and optimal time for each individual customer, due to a broad population of families, school district

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