Optimizing first purchase conversion rate with smart segmentation and artificial intelligence Retention Science 2601 Ocean Park Blvd Santa Monica, CA 90405 RetentionScience.com 310 421 2598 Company Background Reese Witherspoon started this company to honor her Southern heritage and in particular her grandparents, Dorothea Draper and William James Witherspoon. Whether it’s Nashville or New Orleans, Beaufort or Birmingham, there is a special breed of charm and grace that’s signature to the American South. Challenge Draper James had a common problem: they were able to find quality leads to grow their email list, but they struggled with converting a high amount of these leads to customers. How could they utilize incentives, which typically help with increasing first purchase rate

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