Rothy’s Utilizing AI Powered Lifecycle Automation to Boost Conversions and Revenue Retention Science 2601 Ocean Park Blvd Santa Monica, CA 90405 RetentionScience.com 310.421.2598 Company Background Delivering style, comfort and environmental awareness, Rothy’s provides beautifully designed, versatile shoes with the ease of a sneaker and the polish of a dress shoe, by turning recycled materials into low waste, low impact, and high quality footwear. Challenge As Rothy’s emerged as a powerhouse for alternative footwear, manual triggers and batch-and-blast emails without personalization just weren’t cutting it anymore. Rothy’s needed an accessible technology that would automate and scale their lifecycle communication to their rapidly growing fanbase. In order to deliver a worl

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