Case Study

Fuji Electric Driving leads internationally

Fuji Electric Driving leads internationally

Headquarters: Tokyo, Japan Industry: Appliances, Electrical, and Electronics Manufacturing No. of Employees: 10,000+ Driving leads internationally Fuji Electric launched its LinkedIn presence in 2021, using the platform’s global reach to effectively engage international markets for its Power Electronics, Semiconductor, Power Generation and F&B Distribution businesses. They use an integrated organic and paid media strategy to drive business results, leveraging research insights that have found that LinkedIn followers who are exposed to both organic and paid messages are 61% more likely to convert. Awareness Consideration 1.4x Lead Gen Form completion rate Engagement rate 1.2x Clickthrough rate 1.3x vs LinkedIn platform average Lead generation campaign Conversion +21% increase in

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