CASE STUDY FROM TRAILBLAZING BUSINESS OWNER TO MENTOR FOR WOMEN ENTREPRENEURS Establishing Brand Recognition Through Strategic Asset Development Challenge Stephanie Breedlove was called to entrepreneurship and began her journey as one of the fi rst female entrepreneurs by launching Care.com HomePay (previously Breed- love & Associates), the largest and most comprehensive household payroll and tax fi rm in the country. After suc- cessfully nurturing her start-up to a thriving company with national recognition, Stephanie sold Breedlove & Associates for more than $50 million. After more than twenty years as an entrepreneur and a CEO, Stephanie’s focus transitioned to becoming a thought leader off ering practical guidance with an authen- tic voice. Stephanie’s goal is to use her expe

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