CASE STUDY INVESTING IN THOUGHT LEADERSHIP PAYS OFF FOR AUTHOR AND COMPANY Challenge Adam Robinson came to Greenleaf Book Group with a clear understanding of the powerful impact that a book could have on his personal brand and on driving business for his company, Hireology. Adam knew that if he leveraged this new asset properly, his book would further enhance his sterling reputation in the indus- try and supercharge his speaking opportunities, which represent a key pipeline for new Hireology clients. The book was a significant investment, and Adam did not want to risk making any beginners’ missteps for lack of knowledge. So he did what he recommends to business owners around the country: He meticulously assem- bled a strong team—including a Greenleaf Book Group brand strateg

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