Case Study

From Great Idea To National Bestseller

From Great Idea To National Bestseller

After  years of teaching his strategies for achieving predictable success, consultant Les McKeown knew it was time to commit his system to paper, not because he wanted fame, but “so that people other than my clients could benefi t from the tools I had developed.” Says McKeown, “After a few false starts and a bit of a kick in the pants from my terrifyingly brilliant wife, I fi nally sat down and wrote it.” As he wrote his book, McKeown examined his publishing options, look- ing at everything from traditional publishing to self- publishing and digital-only formats. After “nine months of examining all the options in great detail,” McKeown fi nally settled on Greenleaf Book Group. When asked why he chose Greenleaf, McKeown named two primary reasons: 1. “ eir business model matched

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