Case Study
From Startup to Scale up
• Autopilot targets an extremely diverse audience ranging from startups, to small-and-medium sized businesses with high growth potential. • With ambitious plans to grow globally, they need to deploy their marketing budget in a smart and cost-effective manner to generate high-quality leads and drive global sales. • 545 marketing qualified leads generated in 3 months • Average Lead Generation Form completion rate of 47% vs target of 8-12%, with the US market peaking at close to 53% • Average cost-per-lead that was 4X lower than targeted • Location: Australia, United States, and the United Kingdom • Job Function: Marketing, Media & Communications • Seniority: Manager, Director, VP, CXO, Partner & Owner • Best marketing automation templates From Startup to Scale up How marketing automation com