BetMakers Technology Group, a leading provider in the racing industry, improved its customer experience by consolidating three tools into one with ServiceNow, resulting in a 72% reduction in resolution times, a 32% increase in customer satisfaction, and a 24% reduction in costs. This change not only saved costs but also significantly boosted customer satisfaction and operational efficiency. The company, headquartered in Newcastle, Australia with 450 employees, now benefits from streamlined service management processes, enhanced employee morale, and improved asset and field service management, preparing it for further digital transformation.

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