DISRUPTED OR DISRUPTOR: Which side are you on? sponsored byIntroduction The questions The respondents Conclusion 3 4 15 17 Contents WWW.IGRAFX.COM Disrupted or Disruptor: which side are you on?Introduction: When iGrafx called to say they wanted to investigate the nature of disruption, the conversation could hardly have come at a more timely moment. ‘Disruption’ is the latest euphemism for ‘change’, and unlike ‘transformation’ has a distinctly negative connotation. ‘Disruptors’, though, are a breed apart. There is definitely a love-hate relationship with disruptors: on the one hand, we make celebrities of those who carve out a new world for themselves. On the other, companies and industries can be extremely conservative when it comes to new ideas. The enthusiasm and number of respond

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