Target Accounts Against Peers Prospects From cold to connected: Headquarters: Mumbai, India No. of Employees: 40,000+ Industry: Information Technology & Services LinkedIn is one of our most critical partners. When it comes to account-based marketing, it’s often our first destination. Even though we deploy a multi-platform strategy for our campaigns, LinkedIn holds a special place in our strategy because of its precision targeting and audience quality. “ Chief Marketing Officer Larsen & Toubro Infotech Peeyush Dubey When LTI brought its account-based marketing (ABM) strategy onto LinkedIn, it achieved: Engaged 92% of target accounts Opened conversations with 20% of target accounts 30% of audiences engaged are Directors and above 5X increase in members engaged within target a

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