Franchise Marketing at Scale HOW VYA HELPS KONA ICE KEEP ITS COOL, SUPPORTING THE LOCALIZED MARKETING NEEDS OF A RAPIDLY GROWING, MOBILE FRANCHISE ORGANIZATION CASE STUDY2 EXECUTIVE SUMMARY Kona Ice has re-invented the traditional ice cream truck, serving up shaved ice in hundreds of flavor combinations from its colorful Kona Ice trucks with shiny chrome wheels and tropical steel drum music. Kona is also known for giving back to the local communities it serves, donating more than $50 million to local communities since launching in 2007, through fundraisers for schools, sports teams, playgrounds and other local causes. Cultivating its unique brand has helped propel Kona from a startup with its first truck in 2007, to a national franchise organization with more than

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