1 Best in Class: MAKING THE GRADE WITH COMPELLING, CONSISTENT LOCAL MARKETING MATERIALS A FRANCHISE CASE STUDY1 Marketing teams in franchises often face what seem like competing needs: Empowering local owners to connect with consumers while making sure the brand is properly represented in all marketing materials. T oo little oversight and partners are left implementing their own marketing campaigns; too much oversight can stretch marketing teams thin with approvals, requests and other redundant, mundane marketing tasks. The right balance, though, can foster strong, lasting connections with consumers in local markets with relevant, branded and consistent materials and campaigns. We recently partnered with a global franchise that helps students in preschool through high school d

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