Serving Up Localized Marketing for Franchisee Success HOW VYA HELPS WAYBACK BURGERS SUPPORT THE LOCALIZED MARKETING NEEDS OF ITS RAPIDLY GROWING FAST CASUAL RESTAURANTS FRANCHISE CASE STUDY2 OVERVIEW Wayback Burgers, America’s favorite hometown burger joint, is one of the nation’s fastest- growing burger franchises. The organization was recently named to the Franchise Times Top 200+, a comprehensive ranking of the 500 largest U.S. franchise systems. The franchise is on a sizzling growth track, with more than 520 contracted locations, 156 of which are currently in operation in the U.S. and around the world. Success has turned up the heat on Wayback’s marketing team to find ways to efficiently support its growing network of franchisees. This is what led Wayback to

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