1 A Balancing Act: MEET LOCAL MARKETING NEEDS AND MINIMIZE REGULATORY RISKS A CASE STUDY IN THE FINANCIAL INDUSTRY1 Marketers in financial institutions often face a variety of challenges and obstacles that must be overcome in order to reach local consumers and meet business goals. Compliance and regulatory requirements must be satisfied, local marketing campaigns must be relevant and easy to implement, and local sales teams need to be adequately supported and trained on executing campaigns. At Vya, we partnered with a large, regional bank facing these same challenges. The bank operates more than 1,400 branches and 12 states across the Midwest and Southeast, providing consumer and business banking and investment advisory services. Industry Overview INDUSTRY OVERVIEW BALANCING AC

Join for free to read