Forward thinking and understanding help ESCP Europe make the grade Intelligent targeting has helped the world’s oldest business school reach out to a new generation of Masters students ESCP Europe is the World’s First Business School, with campuses in Paris, London, Berlin, Madrid and Turin through which it has pioneered a unique style of cross- cultural business education and a global perspective on international management. After several successful years working with LinkedIn, ESCP Europe turned to the platform to build a high-quality leads pipeline for its Masters in Management, MEB (Masters in European Business), Specialised Masters and MScs degree programmes. It needed an approach that could not only generate engagement, but convert that engagement into completed applicat

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