The "Power Forward: Five Make-or-Break Truths About Next-Gen E-commerce" report by McKinsey highlights key strategies for future e-commerce success. These include: (1) Investing heavily in AI and tech to stay competitive, (2) Building internal tech capabilities rather than outsourcing, (3) Using technology as a strategic advantage, especially through modular systems, (4) Leveraging AI for deep customer insights, and (5) Centralizing digital operations to support flexible, empowered e-commerce teams. Leaders focusing on these areas outperform peers by integrating online-offline channels and optimizing for customer experience.

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