Flooring Company Goal One of the nation’s largest carpet and tile retailers selected UpSnap for a mobile campaign. Details The client, which was new to mobile advertising before, wanted to drive leads for setting up free in-home visits. UpSnap launched a nationwide mobile campaign with click-to-call landing pages to drive conversions. UpSnap delivered a custom-built interactive voice response system to confirm the customer lived in the company’s service region and paired the system with its proprietary caller analytics tool to profile callers in order to deliver an optimal conversion rate. Results After launching the campaign in mid-2013, UpSnap generated more than 20,000 in-home appointments for the client. Caller demographics were as follows: Nearly 90% of callers were homeowners 91% are

Join for free to read