Payday Loan Companies Goal A national payday company wanted to launch a mobile click-to-call advertising campaign that would route calls to a centralized call center. Details UpSnap implemented a regional mobile campaign with banners and click-to-call landing pages to drive phone calls. UpSnap used its proprietary caller analytics system to profile callers. Results The customer saw high positive response from its campaign: Average of 100 calls per day Average call length of 7 minutes 80% of callers had an annual income below $100,000 80% of callers

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