Appliance Repair Goal A national appliance repair company wanted to drive a high volume of calls for appliance repair with a targeted cost per acquisition. Details Due to the nature of its business model, the client wanted to drive a high volume of calls from homeowners. Using its proprietary caller analytics tool, UpSnap took conversion data provided by the client to optimize campaign performance and aim for the client’s targeted CPA. Results The campaign has averaged more than 50 calls per day. To date, the campaign has generated more than 7,000 calls for the client. Average call length is six minutes, indicating a very healthy level of engagement 90% of callers were homeowners 67% of callers had an annual income more than $100,000 The success of the campaign led the client to consider a

Join for free to read